Discount Calculator
Calculate final price, savings, or find the discount percentage applied.
About the Discount Calculator
A discount calculator finds the final price after applying a percentage reduction. It is used in retail, e-commerce, and financial analysis to quickly determine sale prices, compare deal values, and calculate savings in currency terms. The same formula applies whether you are calculating a shop discount, a trade price reduction, or a negotiated contract rate.
Discount formulas
- Final price — Original × (1 − Discount% ÷ 100)
- Saving amount — Original × (Discount% ÷ 100)
- Discount % from two prices — (Original − Sale) ÷ Original × 100
- Original price from discounted price — Discounted ÷ (1 − Discount% ÷ 100)
Do sequential discounts add up?
Two 10% discounts applied sequentially do not equal 20%. After the first 10% off a £100 item you pay £90, then 10% off £90 = £81 — an effective 19% total. To calculate the combined discount: multiply (1 − d1) × (1 − d2): 0.9 × 0.9 = 0.81 = 19% total reduction.
Discount strategies in retail
Different discount structures achieve different commercial goals. A percentage discount is straightforward and easily compared. A fixed cash amount ("£10 off") is perceived as more valuable on lower-priced items. A "buy one get one free" (BOGOF) is equivalent to a 50% discount but moves twice as much inventory. Tiered discounts (10% off 2, 15% off 3+) encourage larger basket sizes.
- Percentage discount — "20% off" is easily compared across different price points
- Fixed amount — "£10 off" is perceived as more valuable than "10% off" on items under £100
- BOGOF — buy one get one free is a 50% discount but requires buying two units
- Tiered pricing — increasing discounts at volume thresholds encourages higher spend per transaction